Digital
Grassroots Power: How Mail Mobilizes Conservative Voters in Local Elections
Local elections often come down to turnout. School board races, city council contests, and county-level campaigns are usually decided by a small number of votes. For Republican candidates in Texas, mobilizing conservative grassroots supporters can be the key to victory. Direct mail is one of the most effective ways to energize these voters and ensure…
Read MoreBeyond the Mailbox: Combining Direct Mail with Social Media and Digital Ads
Direct mail has always been a proven way to reach voters, but today’s campaigns have more tools than ever before. By combining mail with social media and digital advertising, Republican candidates in Texas can create a multi-channel strategy that reinforces their message and connects with voters in multiple ways. Why Multi-Channel Campaigning Works Voters rarely…
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